Super Autograph Handwriting · Instant video · Straight to their phone

They wrote it by hand. It became a video.

The message the participant writes shows up floating in the air, in a video of them.

They write with a pen on the screen, and what comes out is a video where their own handwriting appears in the air, stroke by stroke, right in front of them. It lands on their phone on the spot, ready for the story.

Super Autograph
Handwriting · Video · Delivered to the phone
01 · The concept

Booth photos, everybody has them. A video in your own handwriting, nobody does.

Super Autograph is an activation where the participant writes a message by hand and gets, on the spot, a video with their handwriting drawn in the air. It is not a filter and not a template. It is a person's handwriting turning into brand content.

The participant writes on the screen Participant handwriting a message on the Super Autograph screen during the event
02 · Three layers

One pen. One video that travels.

The experience fits in thirty seconds and mixes the most analog gesture there is, writing by hand, with an instant digital delivery.

Layer 01

The handwriting is theirs.

Colored pen in hand, the participant writes whatever they want: an autograph, a line, the name of someone they love, the reason they are there.

Layer 02

The message floats.

In the video, the stroke appears in the air, right in front of the person, letter by letter, as if they were writing in space. That is the moment that pulls the smile.

Layer 03

It lands on the phone.

The video goes straight to the participant's phone, still at the event. No waiting, no sign-up afterwards, no "I'll send it tomorrow".

03 · The journey

From the first hello to the story.

The activation goes to the audience. The promoter approaches, hands over the pen and runs the whole experience right there, standing up, with no heavy structure and no waiting.

Step 01 · The writing

Take the pen and write.

The promoter approaches the participant, explains it in one sentence and hands over the colored pen. They write whatever they want by hand on the screen. That is the only work the person does, and it is what makes the piece theirs.

T3i promoter guiding the writing on screen while the participant writes with a colored pen
Step 02 · The reveal

The handwriting appears in the air.

The video shows the participant facing the camera while the message draws itself in the air, at the same pace it was written. The person sees themselves, sees their own handwriting floating and gets the file on their phone on the spot, ready to post.

04 · Why it travels

Nobody posts the giveaway. People post what is theirs.

The video is born in story format, with the brand alongside and a message only that person would write. That is why it leaves the event on its own, with nobody asking.

Format

Vertical, ready to post.

It comes out the way social media asks for it. No cropping, no editing, no cleanup afterwards.

Authorship

The handwriting is the signature.

Every video is unique because handwriting is unique. No two are alike and no template repeats.

Delivery

On the spot, on the phone.

The participant leaves the activation with the content in hand, still carrying the emotion of the moment.

05 · The brand in the video

The message belongs to the participant. The frame belongs to you.

Scene, brand signature, pen colors and the invitation written on the screen are set by the campaign. The participant fills in the center, and the rest of the video keeps speaking for the brand.

Brand signature in the video Pen colors Question or invitation on screen Scene and setting Frame and graphics Video soundtrack Animation length Delivery format
Where this activation works well
Races and sporting events Trade shows and conferences Conventions Launches Festivals Point-of-sale activations
06 · What T3i designs and runs

The building blocks of the solution.

Capturing the handwriting, animating the stroke, building the video and sending it to the participant happen in sequence, run by the T3i team throughout the event.

01
Promoter approach.
02
Writing screen.
03
Colored pen.
04
Stroke capture.
05
Animation in the air.
06
Video assembly.
07
Delivery to the participant.
08
Team on site.
Related cases

Other activations that turn into content.

Open briefing

Let your audience
sign your campaign.

T3i brings the structure, customizes the video with the brand identity and runs the approach, the capture and the delivery throughout the event.

Talk on WhatsApp