Three experiences. One booth. One journey.
The participant climbed the giant cup, recorded a 360º video with an overhead camera, slid down into a foam pool and saw themselves on the big screen on the way out.
At a festival this size, nobody leaves the lineup to hear about a brand. The booth has to be an attraction on its own. T3i came into this project as the technology layer: three linked experiences, so people did not just walk in, they walked out with content, a prize and the brand in their pocket.
Each one solves part of the problem: the first creates content, the second captures the contact and the third hands over the prize without blowing the stock. Together they form one continuous path for the participant.
The camera spins above the participant and captures the moment in motion, at the top of the booth, right before the slide down.
The crew registered the participant on the spot, so they could receive the video and unlock a spin on the wheel.
Prizes were drawn on screen and the system tracked how much of each giveaway was still available during the event.
Four moments in sequence, with no wait between them. People come in for the fun and leave with the content, the contact on file and the prize in hand.
At the top of the booth, the participant stands on the marked spot and the overhead camera circles around them. Then comes the slide down and the landing in the foam pool.
As they left the pool, the booth's big screen was already playing the video they had just recorded. That is the moment that gathers people around and makes everyone walking by want in.
Right after, a promoter approached the participant with T3i's registration system. That is where the contact entered the database, to receive the video and unlock the spin on the wheel.
With the registration done, the participant spun the wheel. The prize showed up on screen right away, and the system deducted that item from stock.
Beyond playing at the booth, every participant received their own video in digital format, with the campaign frame and a soundtrack. It is the material that leaves the festival in the audience's hands and keeps running afterwards.
The video goes out with the campaign artwork applied, so the brand shows up anywhere it gets posted.
The track goes in during the edit, which gives it the finish of a ready piece instead of a loose recording.
Delivery uses the contact collected at registration, so nobody has to go looking for anyone afterwards.
Handing out giveaways at a festival carries a known risk: the good prize runs out in the first hour, or a sealed box is left over at the end. The system tracked the availability of each item, so the wheel only drew what was still there.
The screen showed what the person had won and pointed them to the crew for pickup. No coupons, no verification desk and no doubt about what came up.
The experience kept the booth full throughout the event and went on working for the brand in digital, with each participant's video circulating on their own networks.
Slide, foam and a big screen make people want in without anyone inviting them.
Every participant leaves with a video carrying the brand, ready to post.
Registration happens in the middle of the experience, in exchange for something the person actually wants.
Controlled stock keeps a sold-out item from being drawn and prevents leftovers at the end of the event.
Whoever watches someone else's video on the screen is the next one in.
Capture, registration and prizing under the same engineering, run by a single crew.
Capture in motion, playback at the booth, video processing, registration, prizing and stock control, all running together through every day of the festival.
T3i designs and runs the technology layer of the activation, from the participant's content to prize control.