Track 01 · Travel
Mode 01 · Brand briefing
First Class Milhas
Custom music for the travel agency, translating into sound the experience of traveling with sophistication.
0:00 / 4:22
Every event has a story. Few walk out with its soundtrack.
T3i composes your event's music in two ways: from the brand briefing or from what the audience itself answers during the experience.
A whole event is planned visually and almost always delivered with stock music. Custom-made music goes the other way: it comes from the brand briefing or from the voice of the people who were there, and becomes the signature the audience takes home by ear.
The difference between the two modes is not technical, it is about origin. One starts from what the brand wants to say. The other starts from what the audience felt, collected during the event itself.
We interview the brand team to understand goal, audience, message and tone. From there come the musical direction and the composition, ready before the event begins.
During the event, participants answer by QR code what they are living. Those perceptions become lyrics, and the music is composed on demand to play at the closing.
Each track below was created for a different client and a different goal. Hit play and hear the result of both creation modes.
Custom music for the travel agency, translating into sound the experience of traveling with sophistication.
Theme music created from what participants answered during the training, led by producer Dani Martins.
An original samba anthem created with the perception of the people who were at the event, carrying the energy and the Brazilian spirit of the occasion.
Five stages in which the brand follows the creative direction from start to finish. Technology speeds up the path, human curation decides the result.
The music does not end when the event does. It becomes a video opening, a content soundtrack and the sonic signature of the campaign, with usage rights already settled.
A track that exists only for your brand, not a soundtrack anyone can license.
Sound builds a bond faster than text, especially when it talks about what the audience has just lived.
In audience mode, the performance becomes the high point of the program, with everyone together.
Material ready for the event video, social media and campaign pieces.
Deadlines that match the pace of the event, including when the music is born during it.
From jingle to corporate theme, from activation soundtrack to an original samba anthem.
The brand receives the finished music in professional quality and the documentation that formalizes commercial use within the contracted project.
Along with the final track, T3i delivers a statement formalizing that the production was carried out with resources and platforms suitable for commercial use, under the terms applicable at the time of creation.
With it, the brand uses the music with clarity in events, videos and campaigns, without the doubt that usually stalls the marketing team at publishing time.
T3i creates the music from the brand briefing or from the perception of the people who were there, delivered ready for commercial use.