The participant takes the photo, watches the label come to life and leaves with the product carrying their own image.
In this case, Sherwin-Williams turned every participant into the label of a paint can, with the photo and the color chosen on the spot. And the same engineering fits any product: beer, brownie, cup, whatever the campaign calls for.
Rótulo XP is a live personalization activation in which the participant's photo becomes the label of a real product, printed, applied and delivered during the event. The campaign identity and the image of the person taking part, on the same piece.
The experience brings together photography, campaign artwork and printing in a sequence the participant follows from start to finish, from the pose to the piece in hand.
In a set styled for the campaign, the participant poses and the team takes the shot. The click is already part of the experience.
The photo goes live into the campaign artwork, with logo, colors, graphics and, if the project calls for it, name and message. Every label comes out unique, without ever leaving the brand identity.
The label is printed and applied to the packaging right there. The participant leaves the event with a real product carrying their own image.
The participant follows every step, and that is what turns a print into an experience: they watch their own photo become a label and the label become a product.
The activation space is styled with the campaign identity and becomes the brand's studio inside the event. The participant takes position, the team captures the image and it goes straight into the label composition.
The image is placed live into the layout developed for the project: photo, name, logo, brand colors, graphics and whatever the campaign calls for. The participant watches their own image turn into the label, and the reaction is part of the show.
Printed and applied to the packaging, the label can go through an optional step that changes everything: the participant signs the piece. Then it is handed over in person, and the keepsake leaves the event photographing well and lasting a long time.
The Rótulo XP engineering does not depend on the packaging: any product that takes a label can become the personalized piece of the campaign, and the product itself becomes part of the creative concept.
Because it carries the photo, the name and the signature of whoever took part, the piece leaves the event with personal value. It goes to the shelf, to the photo and to social media, taking the brand along.
Seeing their own photo on the label creates the surprise that generates spontaneous content, from the participant and from everyone around.
The handmade touch that turns each unit into a unique, authored piece, an edition of one.
The packaging becomes a keepsake on display, campaign presence long after the closing.
Set, capture, artwork, live composition, printing, application and delivery. T3i designs the flow and runs everything during the event.
SelfieCup Premium: photo, printing and cup ready in about 30 seconds.
Card IA XP: the participant becomes a collectible card and takes it home.
Trophy with AI: personalized award with photo and video generated by AI.
T3i designs the artwork, sets up the brand studio and runs capture, printing, application and delivery throughout the event.